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Learning Outcomes
Understand TikTok and how to use it to reach your business goals
Learn how to use TikTok to promote your business, gain insider knowledge on the TikTok platform algorithm from one of TikTok’s earliest employees.
Publish your first TikTok videos
Learn how to quickly record and edit high quality videos on your phone and create up to 5 videos within 1 week in just 1h.
Build a successful account strategy
I will teach you the strategy I used to grow my account from 0 to 500 000 followers within 6 months and help you develop a content strategy that aligns with your business goals and builds the base for all videos to post on your account.
Grow an engaged audience
Build a cult following in your niche to support you and your business with regular feedback, engagement and sales.
Create captivating videos for your account
Compile new and existing content into engaging short-form videos that leave long-lasting impressions and convert new followers.
Become a trendsetter
Reach the For You page by following and creating emerging trends through proven content strategies.
TikTok is more than a platform to just post videos. It's the perfect medium to build brand awareness, increase website traffic, generate leads and drive sales.
Who this course is for:
1
Fellows can book in time with industry expert mentors throughout the weeks.
Business owners who want to raise brand awareness while also building a stream of leads via social media.
2
Fellows can book in time with industry expert mentors throughout the weeks.
Entrepreneurs who want to develop their personal brand and reach a new, engaged audience.
3
Fellows can book in time with industry expert mentors throughout the weeks.
The marketing or social media managers who want to build on their expertise and learn how to fulfil their client’s needs on TikTok.
Your Instructor
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Katharina Kempf
Hi! I am the founder and Managing Director of TokStrategies, a digital marketing agency that specialises in helping brands succeed in the short-form video space.
I joined TikTok in 2018 as one of the first employees and parted ways with the company in 2021 to establish TokStrategies. With over half a million followers in China I am also a Key Opinion Leader on Douyin, the Chinese version of TikTok.
Katharina has worked with
Katharina's mentees her
Thank you so, so much for creating and delivering this great workshop. There was so much great information—strategic as well as execution tips—you covered the big picture and took a deep dive into the skills as well. Fantastic.
Joan
This workshop was amazing!! I have transformed my view of TikTok.
Prince's Trust
Prince's Trust
Get certified
Once you complete you assignments and attend live workshops!
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Syllabus
Week 1
Social Media Marketing on TikTok
Learn how to use TikTok to market your business, drive brand awareness and generate new leads.
Week 2
Strategy Building
Develop the ideal content strategy for you and your business
Week 3
Content Creation
Create captivating TikTok videos that convert
*Regular price starts on 20th May at £950
Week 4
Best Practices
Learn about and best practices for succeeding on TikTok
Why learn in a cohort?
Fellows can book in time with industry expert mentors throughout the weeks.
Peer-learning
Stay accountable, give and get feedback, stay on track with accountability partners
Active learning > Passive learning
Will host live Zoom sessions where you can answer doubts and get personalised feedback real-time.
Fellows can book in time with industry expert mentors throughout the weeks.
Personalised feedback
The cohort is small. We will give each person individual attention
Fellows can book in time with industry expert mentors throughout the weeks.
