Most aspiring founders/rookie entrepreneurs commit to business ideas too early, rather than testing a bunch at one time. This limits the amount of shots they have at success. Subsequently, this leads to a “rushed pre-seed” where a founder tries to get to that stage as fast as possible without actually looking at the quality of idea/business (but creates short term progress satisfaction). In addition, many don’t know how to test their business ideas effectively. Surveys have their place for understanding your customers, however, they aren’t a substitute for validating whether you have a quality idea in demand. 

Pretotyping helps rookie founders build better foundations for their journey by learning one of the most important skills: quick validation.