How Justin Milligan Achieved $36k in 30 Days with Let's Level Up
From Uncertainty to $36k in 30 Days: Justin Milligan's Coaching Business Transformation with Let's Level Up
This case study examines how Let’s Level Up's structured approach helped Justin Milligan transform his coaching business, achieving significant milestones in a short period.
Background and Decision to Hire Let’s Level Up
Six months after selling his previous business, Justin embarked on a new venture: a coaching business. He knew the importance of a strong offer and client acquisition but needed expert guidance to bring his business to life. Justin chose Let's Level Up for their incubation approach, which prioritized a thorough understanding of his business before implementation. This due diligence, combined with Let's Level Up's focus on meta advertising, distinguished them from traditional email campaign strategies.
The Impact of the DSL Video
A pivotal moment for Justin's business was the creation of a Direct Sales Letter (DSL) video. This innovative approach proved to be the most significant driver of leads, yielding immediate results. After posting the video on Facebook with a small test budget, Justin received three hot leads overnight, indicating the power of visual content in attracting potential clients.
Rapid Lead Generation and Business Growth
Justin's success continued with consistent lead generation from the VSL video and personal outreach efforts. He began receiving 2-3 leads daily, bringing him to near capacity with 25 leads in the pipeline. Justin's conversion rate of 30-40% further underscored the effectiveness of Let's Level Up's strategies. In just over 30 days since launching, Justin generated $36k in revenue, far surpassing his initial expectations.
Converting Leads and Revenue Achievements
With his calendar filling up quickly, Justin's challenge shifted from attracting clients to managing demand. Despite being close to capacity, he maintained a conversion rate of 30-40% and aimed to improve it to 50% as he refined his sales techniques. The revenue growth exceeded Justin's initial goals; he did £36,000 only after three weeks of working with us, proving that strategic marketing and personalized outreach could yield impressive results in a short timeframe.
Next Steps and Continued Success
To ensure sustainable growth, Justin and Let's Level Up agency developed a plan for the next phase of business expansion. The key focus areas included:
- Optimization of LinkedIn Outreach: By refining the LinkedIn outreach campaign, Justin aimed to increase lead generation while maintaining quality connections.
- Determination of Optimal Client Capacity: Justin needed to balance client demand with personal well-being, ensuring he didn't sacrifice quality of life.
- Development of a Scaling Strategy: The goal was to scale the business to reach $200k in revenue by year-end without overextending resources or compromising service quality.
Justin's case study demonstrates the transformative power of a focused marketing approach and the value of thorough business incubation. With Let's Level Up's guidance, Justin's coaching business experienced rapid growth and is poised for continued success.
